You have invested most of your energy, effort, and money into a new business. A product, service, whatever it may be. You are highly confident about your product's performance or the service you have provided. What is the use of your efforts if your potential customers are unaware of your product/service? There comes the role of branding and effective boosting in digital marketing.
As a businessman, you know that the key to success is staying ahead of the competition. When you start a business, you should know that you need to brand it effectively if you want to succeed. You may need to spend months creating a solid brand that would stand out from the competition.
Brand and Brand elements
A brand is a product or a service with unique features that distinguish one seller from his competitors.
If you are building a successful brand, there are a lot of essential factors to be considered. Your brand's elements must be carefully executed to create a compatible and impactful brand identity.
One of the most important factors to consider when building your brand is your logo. Your logo is the visual representation of your brand, and it is essential that it accurately reflects your company's values and mission.
Another primary consideration is the "Brand Name," which should be catchy, unique, and connected to the core of your business. Along with the logo and brand name, you should ensure your brand colour, music, and tagline are unique, adequate, and stand out from your competitors.
"Branding is endowing products and services with the power of a brand" (Kotler & Keller, 2015)
In branding, there are a lot of different factors to consider. It comes down to creating a unique and memorable identity for your business.
There are a lot of different ways to go about branding your business. But ultimately, it's important to remember that branding is more than a brand element. Your brand's website is also critical to your overall branding strategy. Your website, printing materials, TVC and video outputs, and other social media designs should be visually appealing and easy to navigate. It should also include clear, concise messaging that accurately reflects your brand. Your website and other graphical representations should reflect your brand's identity, considering every aspect of their designs and executions. It's all about the customers' interactions and experiences with your business. It is important to remember that branding is a long-term investment. It takes time and effort to build a strong brand, but it can be a powerful asset for your business.
Digital marketing is an expansive way of marketing and branding through which marketers can connect to their potential audience with comparatively less investment and filtered potential reach. Connecting customers in a digital place create brand awareness, makes yourself an industry thought leader and places your business at the top of the mind when the customer is ready to buy. To do better branding healthier, you should work hard and evolve, reposition, and elevate your brand to help you understand the importance of remaining relevant and differentiated in an ever-changing marketplace. We call this a Brand Boost.
Koncepts Lab creates a high branding strategy and wise execution and management of the client's brand. Koncepts Lab(KL) is all about pushing the boundaries of what's possible. KL works passionately to create and explore new territory and challenge itself beyond the current situation. "What if…?" is the primary question KL asks for self. This question will allow the company to improve, innovate, and do things better. KL strongly believes in the power of creativity and the importance of constantly beaming beyond the boundaries. Here are some successful branding campaigns of Koncepts Lab;
The client provides products that support farming and better harvesting, including different irrigation products. The concept of the brand and the situation of the design (Eid) are perfectly blended.
#Independence day poster
Another design conveys the brand and connects it with Indian Independence day. The client is a dental clinic.
#The dental alignment Ad.
A well defined service branding of a dental clinic
#Koncepts Lab Easter poster
When they give priority to the clients, when they have a busy schedule, the only solution is to hold the in-house branding. The creativity behind this is that they still converted this truth into a perfect branding theme.
Brand as a unique mark of a company should get branded widely. But when the profitability matters more, you should also get it boosted wisely where you can get as many potential customers, and the conversion rate will be higher. Being a digital marketing and advertising company, Koncepts Lab has continued their researches and experiments in branding campaigns and designs. The proven talent in converting the concept to a robust execution should get appreciated.