Attention is the most striking word in the field of advertising. Getting attention is the foremost consideration while creating an advertisement. Minimalistic advertisements are simple, clean, and elegant. It focuses on the essentials and eliminates all distractions. This type of art can be calming and therapeutic, and it can help you focus on the present moment.
When it is more concise, then it will strike the minds more. The minimalistic approach is the most powerful and creative way of communication. It explains less but conveys more to the point. The advertiser can grab people's attention by using simple graphics and a concise message. This eye-catching approach will be highly memorable too.
Minimal art has a major role in producing a highly creative output regarding simplicity and creativity. If done perfectly, minimal art has a higher exposure to create a high impact among the audience. Keeping short and simple will last more in the minds of people. Researches show that in the video Ads, 5- 30 seconds Ads will get more attention than Ads beyond 30 seconds. So the power of advertising lies in how simply and shortly the advertisement is delivered. The top-of-the-mind hitching is highly effective through the minimal Ads, especially below 15 sec.
The minimalistic ads play a great role in standing out from the competition with their visual appeal. People may think that developing a minimalistic Ad is easy because of its simplicity. But the fact is that when creating a minimal Ad, the investment of effort and brainstorming is 4 times more than creating a normal advertisement.
As a creative agency, Koncepts lab concentrates more on minimal creative advertisements. As a part of the ingenious experiments, KL is researching new ways to execute designs that are less intrusive and more relevant. Let's have a quick look at some of the Ads.
#ONAM
This Ad is very much connected to the Onam concept and the logo of Koncepts lab.
#WORLD TOURISM DAY
The logo and the concept have perfectly blended.
#EASTER
The Easter egg concept and the computer mouse a symbolic representations of work station. The idea is well executed.
#EID
The client is a dental clinic
With the minimal design and advertising approach, the message will be conveyed in a way that eliminates distractions. It is highly creative and needs 4 times more effort than a normal Ad. Minimalistic ads are becoming more and more popular as they are a great way to showcase a product's quality and creativity. However, it is important to ensure that the message is still clear and concise, as competition is fierce in the marketing world.
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